Minority populations are often medically underserved due to cultural and language barriers that may seem insurmountable to the individual seeking care. As a result, traditional outreach methods fail to connect these populations with the services they need. Planned Parenthood Golden Gate (PPGG) implemented an extremely effective grassroots outreach program that helps bring reproductive health care to one of the largest yet most underserved groups in the United States, Spanish-speaking immigrants. PPGG\'s Promotores program employs educators/\"promotores\" from within the Spanish-speaking immigrant community in the United States to provide educational workshops on health and sexuality and information on reproductive health services to community members. In this presentation, attendees will learn the key components to creating successful, grassroots partnerships for promoting reproductive health in marginalized communities. Dian Harrison, President and CEO of Planned Parenthood Golden Gate, one of the largest Planned Parenthood affiliates in the country, will share best practices for designing outreach programs and creating community-based partnerships to promote reproductive health within marginalized communities. Learning Objectives: 1. Learn why traditional outreach methods are not effective for marginalized communities 3. Create an effective, culturally relevant outreach program that delivers education and services
more about this speaker
